Posted by John on February 9, 2012

56% of US households own a Xbox 360, PS3, or Wii


NewsFebruary 09, 2012

65% of consoles are located in the living room

56% of U.S. households own a Xbox 360, PS3, or Wii

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    Posted by: Matt Liebl

    Yesterday, we reported some pretty interesting gaming stats as revealed by the Nielson Games webinar.   After reporting that 39% of households own an iOS device, today we focus on gaming consoles - particularly the 7th generation of consoles.

    According to Nielsen Games, as of 2011, 56% of households in America own a 7th generation gaming console - be it a Xbox 360, PlayStation 3, or Nintendo Wii.

    Of that, 65% of these consoles are located in the living room, with as much as 45% constantly connected to the internet - further proving many families do actually use these systems as “entertainment hubs”.

    This, of course, is nothing we have not already known.  Microsoft has repeatedly said they intend to turn the Xbox 360 into an “entertainment hub” where families can access TV, movies, music, and the web all from their console.  If that weren’t enough, Microsoft has reached agreements with dozens of companies bringing a slew of entertainment apps to the Xbox 360 console - though most are available only for Xbox LIVE Gold members. 

    Microsoft is not alone in this venture into an all-around entertainment console, however.  Sony’s PS3 also contains several apps incluing Netflix, college sports video apps, NFL ticket, and much more. The most recent PS3 4.10 update added Dropbox support, allowing users to transfer files from their computer to their PS3.

    According to Nielsen, total console spend is “flat versus 2010″, but distribution of spending has changed considerably.  The Xbox 360 has increased its spend share by 10%, while the Nintendo Wii has declined by 10%.  Although, with Nintendo announcing the Wii U’s arrival in 2012, this shouldn’t come as much of a surprise. 

    It was also revealed that sales of new and used games and rentals fell by 8%, while digital sales increased by 8%.  This has led to many believe some form of cloud streaming service could be the way of the future for the gaming industry - perhaps as soon as the arrival of next-gen consoles.  If technology would allow it, which many believe the current tech doesn’t, many would prefer digitally distributing games with the current gen of consoles.

    In general, these numbers prove one thing: consoles are bigger than ever in the United States.  While not everyone uses them strictly for gaming, their overall purpose has expanded to the point where it reaches markets never before targeted by Microsoft, Sony, or Nintendo.  No one knows what the future holds for the gaming console industry, but there have been a ton of rumors surrounding the announcements of an Xbox 720 or PlayStation 4 (despite Sony and Microsoft confirming no plans to announce a new console this year).  Of the three major console developers, Nintendo is currently the only one to expand into the next-gen with the upcoming Wii U.


    Tags: Xbox 360, PS3, Wii

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