Posted by John on January 24, 2012

Virtual item sales policy in development for PS3

Hilmar Ptursson, CEO of Dust 514 developer CCP Games, has said Sony is creating a policy which will allow virtual items to be traded on PS3.

Click to view larger image Speaking to Develop, Ptursson said the studio expects the policy to entail multiple pricing tiers for different virtual items, with the revenue split between Sony and game makers.

CCP’s EVE Online has seen tremendous success on the PC, in part thanks to sales of virtual goods, and since Dust 514 leverages EVE’s vibrant economy it’s a critical part of the upcoming PS3 exclusive.

Although it seems the policy is to cater for Dust 514 specifically, the system could be standardised for use in other titles too, which free-to-play games such as Sony’s own Free Realms and DC Universe Online possible candidates.

Ptursson went on to suggest the policy could pave the way for virtual currency cards sold at retail, an avenue Sony has successfully broached with its PlayStation Network cards.

“If there is a retail play, Sony has tremendous routes into that. They have PlayStation Network cards sold over the counter. There’s so many ways for us to get our brand everywhere,” he said.

Earlier this month Sony Computer Entertainment CEO Andrew House told CVG that the company’s keen to use digital delivery methods to explore releasing more casual and legacy PlayStation content.

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