Posted by John on January 11, 2012

Sony’s Hirai Says PlayStation 3 Is Only Halfway Through 10-Year Life Cycle


Enlarge image
PS3

PS3

PS3

Franck Fife/AFP/Getty Images

A man plays on a PS3 games console in Paris during the first edition of the ‘Paris Games week’.

A man plays on a PS3 games console in Paris during the first edition of the ‘Paris Games week’. Photographer: Franck Fife/AFP/Getty Images


Enlarge image
Sony's Kazuo Hirai

Sony’s Kazuo Hirai

Sony's Kazuo Hirai

Tomohiro Ohsumi/Bloomberg

Kazuo Hirai, executive deputy president of Sony Corp.

Kazuo Hirai, executive deputy president of Sony Corp. Photographer: Tomohiro Ohsumi/Bloomberg

Sony Corp. (SNE)’s Kazuo Hirai said the
PlayStation 3 console will have a 10-year lifespan, suggesting
the 5-year-old video-game player won’t be replaced soon.

Networks can’t deliver the full amount of data contained on
game disks, Hirai, Sony’s executive deputy president, said at
the Consumer Electronics Show in Las Vegas.

“It’s very important that we continue to have a dedicated
home-based console,” Hirai said. “Relying solely on networks
to deliver content is unfortunately just not possible. It’s
still very difficult to have consumers download 50 gigabytes of
data or more.”

The PlayStation 3 was introduced in November 2006. Some
press reports suggested a new version would be unveiled at this
year’s E3 video-game conference.

Hirai also told CNBC that turning around Sony’s money-
losing TV manufacturing operation is crucial to company
profitability. In December, Tokyo-based Sony sold its stake in a
liquid-crystal-display venture with Samsung Electronics Co.

Sony is considering developing exclusive shows for its
devices, Chairman and Chief Executive Officer Howard Stringer
said today in a separate interview.

“It’s coming,” Stringer said. “It’s natural.”

U.S. traded Sony shares gained 1.3 percent to $17.70 at the
close. The stock fell 49 percent last year.

To contact the reporter on this story:
Cliff Edwards in San Francisco at
cedwards28@bloomberg.net

To contact the editor responsible for this story:
Anthony Palazzo at
apalazzo@bloomberg.net

<!—->

  • Share/Bookmark
Post a Comment


Comments are closed.