Posted by John on December 9, 2011

uDraw fails to gain traction on 360 and PS3 after Wii success

While THQ’s uDraw was fairly popular on the Wii — the company shipped 1.7 million units in its fiscal year 2011 — the drawing tablet accessory has turned out to be something of a dud on Xbox 360 and PlayStation 3. After lackluster sales following the launch of uDraw for the two consoles last month, THQ has slashed its prior third quarter financial earnings forecast by 25 percent.

What could have caused such a divide? With Kinect and PlayStation Move aimed squarely at the casual segment of gamers on those consoles, perhaps THQ’s peripheral simply failed to resonate. Lack of software likely didn’t help matters either, with only three games available for the 360 and PS3 iterations of uDraw: the bundled uDraw StudioPictionary, and Marvel Super Hero Squad: Comic Combat. Noticeably absent are family-oriented titles Spongebob SquigglePants and Kung Fu Panda 2 which can be had on Wii. Still, despite uDraw underperforming, THQ remains optimistic recent titles like WWE ‘12 and Saint’s Row: The Third — both better suited to the “hardcore” gaming audience associated with Microsoft and Sony — will meet or exceed previous sales estimates.

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