Posted by John on October 9, 2011

Ad of the Week: Sony unveils ‘Long Live Play’ trailer

This week Sony unveiled the first full-length trailer for their new ‘Long Live Play’ campaign, which features a bar full of your favourite PS3 characters. Well, not yours, but ‘Michael’s’.

The video shows us where all the best characters go after a hard day’s graft. If you yourself happen to stroll across the bar you may find yourself sitting down the back, sipping on a cold frosty beer with the likes of Lightning from Final Fantasy XIII, Nathan Drake from Uncharted, Sackboy from LittleBigPlanet, Solid Snake from Metal Gear Solid, and many more well known faces.

Each character raises a toast to the momentous adventures that they encountered while under the watchful eye of their commander, Michael.

The ad shows the ultimate congregation of video game characters, if you’re a gamer that is. To anyone un-aware of who Solid Snake is or Ghost from CoD:MW, it may be a little less entertaining. Still, you can’t deny the brilliance of the production.

The mix of actors (who actually look like the characters – for once) and animation works brilliantly while the speeches given by the characters makes you want to pick up a controller and conquer the world. The virtual world of course (in case any ‘peace hippies’ get at us).

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