Posted by John on August 30, 2011

‘Customers are happy with PS3, 360′ says EA

  • Posted August 30th, 2011 at 12:27 EDT by Mike Harradence
  • 4 Comments

Electronic Arts’ Frank Gibeau reckons gamers are perfectly content with current-generation consoles, pointing to the firm’s own Battlefield 3 to illustrate how PlayStation 3 and Xbox 360 still have plenty of horsepower left under the hood.

In fact, Gibeau admitted he wasn’t even sure as to what Microsoft and Sony could do to up the ante when it comes to rolling out the inevitable Xbox 720 and PlayStation 4.

“It’s hard for me to conceive what you would do on a PlayStation 4,” he said, during a chinwag with CVG. “The displays are already 1080p, you’re already connected to the internet… You could make it faster, you could have more polys and you could up the graphics a little bit… but at what cost?

“It’ll be interesting to see how [Sony and Microsoft] think about it in terms of the next generation but it seems to me that customers are happy, and we’re happy to build games on [360 and PS3] right now.”

“The way the business used to run where you had these big console transitions just isn’t happening anymore. They’re much longer, the online capabilities are making the way customers interact within the audience very different from when we went from PSOne to PS2,” the executive continued.

“I think that [the age of] big, abrupt change in consoles where we all pile in on top of each other and everything changes overnight is just gone.”

Gibeau added EA is happy with the ‘consistent technology’ afforded by the current iteration of gaming platforms and said, like many companies have previously commented, that there’s still plenty of juice left in PS3 and Xbox 360.

Furthermore, he reckons the current hardware cycle will continue for a little while longer, observing consumers apparently satisfied with their current telly boxes.

“One of the things that we like is that the technology is consistent, and we believe that there are still things that you can do on these systems… we haven’t quite squeezed the last once of hardware horsepower out of these things, as you can see with Battlefield 3,” he said.

“Frostbite 2 technology coming in can do some really interesting things that nobody is able to do, and you see some great stuff coming from our competitors too.”

“I’d like to see the cycle last a little longer. I don’t see consumers right now banging on the walls for a new platform. They seem to be very happy with their PS3s and 360s. They love the online connectivity, they have great communities and great libraries,” Gibeau noted.

“I like the fact that Nintendo’s coming in with new hardware. That’ll help really rev up their business for the HD side, which is where we’re in a really good position.”

Nintendo is rolling out its next console, the Wii U, in 2012, while Microsoft is rumored to be unveiling the successor to the Xbox 360 at E3 the same year. Sony, however, has asserted it has ‘no desire’ to release a new home console any time soon.

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