Posted by John on August 23, 2011

PS Vita sales will not be affected by PS3 price drop, says analysts

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  • Posted August 23rd, 2011 at 03:20 EDT by Matt Raspe
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Industry sales analysts are gazing into the crystal ball once again, to predict that sales of Sony’s much anticipated PlayStation Vita, will not be hindered by the recent price drop of its larger brother.

Speaking with IndustryGamers, EEDAR’s Jesse Divinch said he doesn’t believe the PlayStation 3 price drop will impact the percieved value of the PS Vita, which has been announced at $249 USD.

“With the growth of the tablet and smartphone market, I believe consumers are more likely to compare the $249 Vita to a $499 iPad tablet than a PlayStation 3. Bottom line, I don’t believe the announcement of the PS3 price drop will impact potential sales of the Vita.”

Wedbush Morgan’s Michael Patcher has thrown his own predictions into the mix, saying it is unlikely that consumers will debate on which of the two Sony consoles to purchase.

“I’m not sure that they are trying to sell both to the same person as alternatives to one another. People who want both will buy both,” he said.

“People with neither are more likely to buy a PS3, people with a console already might be more likely to buy Vita.”

Divinch also stated that it would not be the first time that a portable sold as well as an equally or cheaper priced home console, using the Nintendo DS launch as an example.

“Back when the Nintendo DS launched at $149, the GameCube was only $99, and that had little impact on the success of the Nintendo DS,” he said.

“The PSP launched at $249, while the PS2 was priced at $149. I truly believe that despite sharing similar brands (and games), consumers treat the home and portable markets separately.”

Vita is expected to launch in Japan later this year, and internationally in the first quarter of 2012.

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